CrossMedia marketing automation enhances your campaign with automatic reactions to user interactions. Individual timelines can be set for every purpose of the campaign and for specific Database filters. These timlelines are not only helping everyone in your marketing team to keep an overview of what has to happen when, but run these tasks automatically based on specific user interactions.

In this example a DM is sent out, automatically followed by an eDM on the next day. After three days, all the leads which haven't opened their PURL automatically get a reminder email encouraging them to do so.